Senior Marketing Specialist

Location: Toronto, ON 
: Permanent, Full Time

About the Position

We’re looking for a creative, results-oriented, and analytical Senior Marketing Specialist to join our team.  

Our ideal candidate is a self-starter, an excellent communicator, and excited about building brand awareness through inbound marketing strategies. They’re always thinking about content from a user-centric lens and apply particular care to ensure our content is useful, on-brand, and professional.

The successful candidate will have a proven track record of creating omni-channel marketing campaigns. They will enjoy developing and running A/B tests, conducting keyword research, and diving into the data to understand campaign performance. They’ll also be skilled at presenting results to senior leadership, including providing recommendations for improving future campaigns.  

This position will offer a significant opportunity to grow and move up within Rethink.  

Job Description

The Senior Marketing Specialist will be responsible for planning and executing Rethink’s content strategy. Using tools like Hubspot, Google Analytics, Search Console, and SEMRush, you will help develop inbound marketing campaigns to grow traffic and increase Rethink’s search presence. You’ll also help manage our website, using and/or developing skills in graphic and web design. You’ll have the opportunity to contribute to marketing strategy as well as flex your creative muscles, producing both written and visual content.

You’ll be working in a highly collaborative environment with seasoned marketing and sales professionals. What’s more, you’ll have direct and regular access to the Executive team and have a tangible impact on our marketing processes.

Main Responsibilities

Content Strategy Execution

  • Develop and execute digital marketing content, including SEO/SEM, blog, email, landing pages, and social media (LinkedIn, Twitter)
  • Develop and run A/B tests to target industry verticals, personas, and job functions
  • Create graphics using Adobe Illustrator and/or Canva, following our internal brand and style guides
  • Manage our marketing site and CMS: create and upload content, build landing pages, create forms and modals, and run site audits to diagnose web health issues
  • Identify backlink opportunities using SEMRush and other online tools, then secure new links through direct outreach
  • Collaborate with internal company resources and key external contacts to leverage the strengths and knowledge of the Rethink team for optimal results

Reporting and Analytics

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).  
  • Leverage SEMRush to identify keywords for content, backlink opportunities, site health/technical SEO, etc
  • Effectively communicate project goals and status through weekly marketing meetings and quarterly retrospectives to advance sales and profitability  

Product and Market Knowledge

  • Fully comprehend Rethink’s value proposition, competitive landscape, target market, and buyer personas
  • Clearly communicate how itamlink helps meet the needs of prospective customers in various industry verticals through marketing initiatives

Skills & Requirements

  • Excellent written communication  
  • Bachelor’s degree, preferably in business, finance, technology, or a related field  
  • 2+ years' experience in software/tech, enterprise software/B2B SAAS preferred  
  • Proficient with Adobe Suite (primarily Illustrator)  
  • Knowledge of or interest in commercial real estate, PropTech, and/or CRETech  
  • Working knowledge of Hubspot and SEMRush a plus
  • Basic HTML/CSS a plus  


  • Competitive salary
  • Dynamic, collaborative work environment
  • Medical and health benefits and vacation policy
  • Financial support for career development opportunities

About Rethink Solutions

Rethink Solutions is the leading developer of property tax and real estate expense management software. Established in 2001, our team of property tax management experts are dedicated to building software solutions that help owners, occupiers, and managers of real estate portfolios manage their multi-jurisdictional and global property tax processes. Our software is trusted by the world’s best-known corporations and real estate companies. We pride ourselves on delivering intuitive, leading-edge software solutions that translate to measurable impact for our customers.

To Apply

To apply for this position, please send your resume and cover letter to quoting the name and position for which you are applying in the subject line.

We would like to thank all applicants for their interest. However, only those selected for an interview will be contacted. No telephone calls respecting this recruitment will be accepted. No agencies please. No phone calls please.
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© 2021 Rethink Solutions. All Rights Reserved
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© 2021 Rethink Solutions. All Rights Reserved
© 2021 Rethink Solutions. All Rights Reserved